Grow Your CU by Ignoring 99% of the Market, with Bankjoy's Mike Duncan
About this episode
This episode discusses the strategy of vertical banking with Michael Duncan, focusing on how credit unions can thrive by targeting specific markets.
Tired of casting a wide net and coming up empty? The secret to revitalizing your credit union might be to start thinking small. In this episode, host John San Filippo sits down with Michael Duncan, CEO and founder of digital banking provider Bankjoy, to discuss the strategy of vertical banking (also known as niche banking or sub-branding). This approach allows community financial institutions to leverage their existing charter to create a discrete, digital brand that caters to a very specific...
People in this episode
Host: John San Filippo
Guest: Michael Duncan
Mentioned in this episode
Organizations: Bankjoy
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