Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

About this episode

Malcolm Gladwell interviews HEINEKEN's Chief AI Officer about the company's use of AI and data to enhance its operations.

The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions. Visit us at  https://www.ibm.com/think/podcasts/smart-talks See omnystudio.com/listener for privacy information.

People in this episode

Host: Malcolm Gladwell

Guest: Surajeet Ghosh

Topics covered

• AI
• brewing
• global operations
• data transformation
• innovation

Keywords

• HEINEKEN
• AI
• Malcolm Gladwell
• Surajeet Ghosh
• data
• global brewing
• innovation

Sponsors

IBM

Mentioned in this episode

Organizations: HEINEKEN

More episodes of TechStuff

• The Internet Found a Way to Monetize Reality Itself. It's Going Exactly as You'd Expect - Week in Tech · June 12, 2026 · 49 min
• The Secret Stanford Off-Campus Class for Tech’s Next Titans - The Story · June 10, 2026 · 42 min
• Shell Game: Me and My Scammer · June 8, 2026 · 38 min
• Blue Origin Rocket Explodes in Apocalyptic Mushroom Cloud - Week in Tech · June 5, 2026 · 47 min
• The Man Building the Last AI Humans Will Need to Design - The Story · June 3, 2026 · 35 min
• Inside the Octagon: How AI Brings UFC’s Fastest Moments into Focus · June 2, 2026 · 47 min