The sovereignty trap: how NetApp navigates the new data borders

The sovereignty trap: how NetApp navigates the new data borders

From Techzine TV podcast by Coen or Sander

March 23, 2026 · 28 min · Season 3 · Episode 5

About this episode

Jeff Baxter discusses NetApp's approach to data sovereignty and AI infrastructure.

In this episode of Techzine TV, recorded at NetApp Insight Xtra in Eindhoven, Jeff Baxter, VP of Product Marketing at NetApp, discusses the company's approach to data sovereignty in Europe and beyond. With 18 years at NetApp, Baxter provides deep insights into how the company is addressing sovereignty concerns while building AI infrastructure at scale. The conversation covers NetApp's sovereign cloud partnerships, the implications of working with major cloud providers like AWS while maintaini...

People in this episode

Hosts: Coen, Sander

Guest: Jeff Baxter

Topics covered

  • data sovereignty
  • cloud computing
  • AI infrastructure
  • NetApp
  • cloud partnerships

Keywords

  • data sovereignty
  • NetApp
  • cloud providers
  • AI infrastructure
  • Eindhoven

Mentioned in this episode

Organizations: NetApp, AWS

Places: Europe, Eindhoven

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