Why sports betting changed fandom: Darragh McGee

Why sports betting changed fandom: Darragh McGee

June 23, 2026 · 34 min · Season 15 · Episode 305

About this episode

Darragh McGee discusses the impact of sports betting on fandom and the psychology behind modern gambling.

Sports betting has become a normal part of being a fan. Gambling ads appear on jerseys, in broadcasts, on social media and throughout the games we love. Sociologist and author Darragh McGee explains the rise of online betting, the psychology behind modern gambling products and how sports fans are being targeted. We discuss the future of sports betting and how we can begin reclaiming fandom from online gambling sites.

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