Busy Isn’t Growth: The One Thing That Unlocks Growth with Loïc Potjes

About this episode

Sonia Couto and Loïc Potjes discuss how busyness can hinder growth and how to identify the key factors that drive real progress for founders.

Being busy feels productive until your revenue stalls, your calendar is full, and nothing meaningful is actually moving. In this episode of Tenacity with Sonia C., Sonia unpacks why busyness is one of the most dangerous traps for founders and how identifying the one thing can unlock real growth. Joined by global CEO coach Loïc Potjes, this conversation strips away hustle culture and replaces it with clarity, discipline, and focused execution. Together, they break down how founders unknowingly create their own chaos, why most leaders confuse activity with progress, and how to diagnose the true constraint holding a company back, whether it’s leadership behaviour, a weak value proposition, or a lack of market focus. This episode is a must-listen if you’re overwhelmed, overcommitted, and still asking yourself why growth feels so hard. In this episode, you’ll learn: Why being busy is not the same as building momentum The simple question that cuts through overwhelm and exposes the real bottleneck How to identify the one thing that actually moves the needle Why most founders procrastinate, and what it has to do with misaligned strengths How to clarify your USP in 5 words and stop…

People in this episode

Host: Sonia Couto

Guest: Loïc Potjes

Topics covered

• growth
• busyness
• leadership
• focus
• strategy

Keywords

• growth
• busyness
• leadership
• value proposition
• market focus
• focus
• strategy

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