Max Bauer from HEAD about the new Boom and the HEAD Squared
About this episode
Max Bauer discusses the new HEAD Booms and HEAD Squared racquets, the design process involving AI, and the challenges of getting pro players to switch racquets.
Max Bauer is the Senior Global Product Manager for HEAD Tennis Racquets. He sat down with me to talk about the intense release schedule of 2026, of the new HEAD Booms and how AI helped in the design process, and we also get into the new HEAD Squared, which is a completely new racquet outside the other franchises. We also get into how difficult it is to get pro players to switch to a new racquet and much more.
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