From Shreveport to the Spotlight: Jay McKinney on Going Viral, Stand‑Up & Keeping It Real
About this episode
The episode features comedian Jay McKinney discussing his journey from local stand-up to viral success and the dynamics of building an audience in a smaller city.
Join hosts Nesto Tha Don and PTB Uglyman on That Ain't My Business, But Let's Talk About It as they welcome Shreveport-born content creator and comedian Jay McKinney. In this wide-ranging episode, the crew digs into Jay's rise from local stand-up to viral skits, the personality behind his biggest clips, and what it really takes to build an audience in a smaller city. Jay traces his journey from doing stand-up in 2016 and moving briefly to Washington, to discovering online video as a comedy outlet. He breaks down the early posts that blew up (Webby voiceovers, the hood sub teaser, and a viral "ransom note" skit), how platform algorithms shaped his strategy, and why TikTok, Instagram, and Facebook have each played different roles in his growth. The conversation gets into craft: stand-up versus sketch and improv, Jay's comedic influences (Jamie Foxx, Marlon Wayans, Country Wayne, Drewski), writing and performance methods, and his thoughts on ghostwriters and AI tools like ChatGPT. Jay also talks about performing live again, what bombing onstage taught him, and his ambition to land bigger opportunities — including Wild 'N Out-level stages. Hosts and guest explore Shreveport's…
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