About this episode

Jason and Danny discuss the complexities of discounting prices in the videography industry.

It comes up in every Facebook group, every videographer community, and probably every slow week you've ever had. Should you discount your prices? Is it a sign of weakness? Is it bad for the industry? Or is it just smart business? Danny and Jason get into it properly this week, and the answer is more nuanced than the usual "never lower your worth" advice you see online. Jason talks through how his thinking has shifted over the years, from a firm no when he first got established, to a more cons...

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