S7|G14 The Three Questions Every Entrepreneur Needs to Hear with Sean Shannon
About this episode
In this episode, Maurice D. Chism, Sr. interviews Sean P. Shannon about the critical conversations between marketing and sales teams that can unlock hidden revenue for businesses.
What if the revenue your business is missing isn't a marketing problem, and it isn't a sales problem — it's a conversation that's never happening between two teams that are supposed to be on the same side? In this episode of That Will Nevr Work, host Maurice sits down with Sean P. Shannon — Founder of Strategic Growth Design, Fractional Chief Sales Officer, and 34-year sales leadership veteran who built his entire career selling something most people said couldn't be sold: radio airtime. From rising through the ranks at iHeart, Audacy, and Cumulus Media to building iconic Atlanta brands like Q99.7 and 99x as a Senior VP and Market President, Sean has spent three decades helping hundreds of small and medium-sized businesses unlock revenue they didn't know they were sitting on. Now, Sean is on a mission to help entrepreneurs stop the silent war between their marketing and sales teams — and it starts with three questions most businesses have never thought to ask. In this episode, you'll discover: The three critical questions every marketing team must ask their sales leader — and why most never do Why the gap between what marketing says and what sales hears is costing businesses more…
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