About this episode

Chris Shurian discusses the importance of vulnerability and resilience in entrepreneurship.

What if the most dangerous thing you're doing as a founder isn't a bad strategy, a poor hire, or a cash flow problem — but the performance of strength that's slowly isolating you from the truth your business and your life most urgently need you to face? In this episode of That Will Nevr Work, host Maurice sits down with Chris Shurian — entrepreneur, cancer survivor, Ironman finisher, Small Business Operations Coach, and host of Bootstraps & Battle Scars — for one of the most raw, real, and genuinely necessary conversations we've ever had on this show. Chris has been knocked down hard — financially, physically, and spiritually — and stood back up every single time. His story isn't about avoiding failure. It's about surviving it. And after nearly four decades of building businesses, beating cancer, crossing Ironman finish lines, and sitting in the honest founder conversations that most people never get to have, Chris is on a mission to create the safe spaces where founders can finally drop the armor and tell the truth. In this episode, you'll discover: What the founder's armor is actually made of — and why the entrepreneurial identity makes vulnerability feel like a threat Why…

People in this episode

Host: Maurice D. Chism, Sr.

Guest: Chris Shurian

Topics covered

• entrepreneurship
• vulnerability
• mental health
• resilience
• business strategy

Mentioned in this episode

Organizations: Bootstraps & Battle Scars

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