Inside Leupold Optics with CEO Bruce Pettet | 100% Wild Podcast Ep. 466

Inside Leupold Optics with CEO Bruce Pettet | 100% Wild Podcast Ep. 466

From The 100% Wild Podcast by Drury Outdoors

March 25, 2026 · 50 min

About this episode

The episode features an interview with Bruce Pettet, CEO of Leupold & Stevens, discussing innovations in hunting optics and product developments.

Inside Leupold Optics with CEO Bruce Pettet | 100% Wild Podcast Ep. 466 In this episode of the 100% Wild Podcast, Matt Drury and Tim Kjellesvik sit down with Bruce Pettet, the President and CEO of Leupold & Stevens, to discuss the cutting edge of hunting optics and technical innovation. Bruce pulls back the curtain on Leupold's relentless product roadmap, highlighting the launch of the VX-4HD rifle scope, which offers top-tier glass and superior low-light performance for under $1,000. We dive into how these optics allow hunters to capitalize on the "moment of truth" during those final critical minutes of legal light. The conversation shifts to high-end observation gear with a deep dive into the BX-6 rangefinding binoculars, exploring their optically perfect glass and seamless DeerCast integration for pinning waypoints in real-time. Bruce also joins the crew for a round of Optics Mythbusting, debunking common misconceptions about objective lens size and the magnification required for long-range precision. Whether you are preparing for a Western elk hunt or looking for the best red dot for spring turkeys, this episode provides expert insights into maximizing your field efficiency…

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