The Marketing Question Every Business Owner Should Be Asking
About this episode
In this episode, Brad Sugars explains why marketing should be viewed as an investment in acquiring profitable lifetime customers rather than just an expense.
Most business owners judge marketing by the first sale. The best businesses measure it by the lifetime value of a customer. In this episode, I explain why marketing isn't an expense—it's an investment in acquiring profitable lifetime customers. We explore customer lifetime value, cost per acquisition, retention, referrals, and the key numbers that turn marketing from guesswork into a predictable growth strategy. Once you know what a customer is truly worth, you'll stop asking, "How much...
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