About this episode
The episode features Doug Wilson discussing Ursa Ag's repairable, no-tech tractor as an alternative to tech-heavy models from major companies like John Deere.
Go to https://surfshark.com/404Media to get 4 extra months of Surfshark VPN, plus there’s a 30-day money-back guarantee—or just use code 404MEDIA at checkout! Ursa Ag is an Alberta, Canada-based company that is selling a repairable, no tech tractor. It’s not often we have companies on this podcast, but listeners of the show will know we have been covering the right to repair movement for years. One of the things I’ve written about most is the frustration that farmers feel with agriculture giant John Deere, which has made their tractors very difficult to repair by loading it up with tech, lobbying against right to repair legislation, and making parts and diagnostic tools and repair guides hard to access. When we write about right to repair, people often say - why don’t people just vote with their dollars and buy something else? Well, all the major tractor companies have more or less done the same thing Deere has done - add software locks, sensors, and digital rights management to their tractors. There wasn’t any other alternative. Doug Wilson of Ursa Ag has built an alternative. Ursa Ag is selling a repairable dumb tractor specifically to provide an alternative in the market. We…
People in this episode
Guest: Doug Wilson
Topics covered
- right to repair
- agriculture
- tractors
- technology
- innovation
- farming
Keywords
- repairable tractor
- right to repair
- Ursa Ag
- John Deere
- farming technology
- agriculture innovation
Mentioned in this episode
Organizations: Ursa Ag, John Deere
Places: Alberta, Canada
More episodes of The 404 Media Podcast
- Google Employees Meme About How Bad Their AI Is · June 10, 2026 · 35 min
- It’s So Not Over for Hollywood (with Devindra Hardawar) · June 8, 2026 · 1h 1m
- Hackers Asked Meta AI To Let Them In. It Worked · June 3, 2026 · 39 min
- How Deepfakes Destroyed a High School · May 27, 2026 · 51 min
- Millions of People Are Installing Malware on Their Partners’ Phones · May 25, 2026 · 50 min
- Boo-sters · May 20, 2026 · 45 min
Explore listener stats, chart rankings, contacts and more on the The 404 Media Podcast podcast page.