About this episode

Elicia Crook discusses how understanding client awareness can enhance marketing strategies for massage therapists.

In this episode of Fully Booked , Elicia breaks down how understanding your audience can completely transform the way you market your clinic, attract clients, and fill your schedule with less effort. When you know exactly who you're speaking to, your messaging becomes clearer, your content resonates, and booking starts to feel natural instead of forced. Elicia explores the four levels of client awareness, from those who don't even realize they need help to those actively searching for solutions. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit…

More episodes of The ABMP Podcast | Speaking With the Massage & Bodywork Profession

• Ep 568 - Rethinking Shoulder Pain with Whitney Lowe · May 5, 2026 · 28 min
• Ep 567 – Raising Prices – Part 2: "Fully Booked" with Elicia Crook · May 1, 2026 · 18 min
• Ep 566 – Dosage and Frequency with Doug Nelson · April 28, 2026 · 21 min
• Ep 565 – The Anatomy and Physiology of Sports Massage with Dr. Portia Resnick: "I Have a Client Who . . ." Pathology Conversations with Ruth Werner · April 21, 2026 · 25 min
• Ep 564 – Raising Prices – Part 1: "Fully Booked" with Elicia Crook · April 17, 2026 · 18 min
• Ep 563 – The Scapula and Forced Coupling: "The Rebel MT" with Allison Denney · April 14, 2026 · 16 min

Explore listener stats, chart rankings, contacts and more on the The ABMP Podcast | Speaking With the Massage & Bodywork Profession podcast page.