302: Liberating Masculinity with Sam Adams

302: Liberating Masculinity with Sam Adams

July 6, 2026 · 44 min · Season 1 · Episode 302

About this episode

Sam Adams discusses healthy masculinity and the importance of emotional courage and vulnerability in men's lives.

In episode 5 of our Coaching Men podcast series, host Rob Lawrence sits down with Sam Adams, a coach specialising in healthy masculinity. Drawing from his background in regenerative farming and chaplaincy across Africa, Sam explains how masculinity and femininity exist as complementary energies within everyone. He discusses the shame and confusion many men face today, often rooted in unspoken social expectations, and the reason why so many struggle to ask for help or express what they truly feel. Central to Sam's philosophy is a single powerful word: permission. He invites men to give themselves permission to feel, to rest, to be uncertain, and to step away from the silent shame to have everything figured out. Sam also draws on the natural world to guide this inner work, using the rhythm of the seasons as a metaphor for life: summer as a time for action and growth, winter as a time for reflection and renewal. His coaching weaves together nature, spirituality, and emotional courage to offer a genuinely holistic path forward. Sam reframes the idea of strength, by sharing the root meaning of the word 'courage' is 'heart;' Sam reframes that true strength lies not in fearlessness, but…

People in this episode

Host: Rob Lawrence

Guest: Sam Adams

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Keywords

Mentioned in this episode

Organizations: Association for Coaching

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