TurboTax Losing Customers Over Price, Thomson Reuters Builds Own AI

TurboTax Losing Customers Over Price, Thomson Reuters Builds Own AI

September 2, 2026 · 1h 16m · Episode 503

About this episode

The episode discusses the impact of AI on tax preparation costs and features an interview with Hector Garcia about TurboTax's pricing challenges and Thomson Reuters' AI developments.

Can AI make tax prep cheaper without replacing the experts behind it? Hector Garcia joins Blake and David to unpack Intuit’s TurboTax pricing pressure, QuickBooks’ push into the mid-market, and whether AI-powered services are a bridge to automation. They also examine Thomson Reuters’ proprietary tax-and-legal AI model, Relate’s $100 million raise, and a student’s unusual path onto the New Mexico Board of Accountancy. Sponsors Cloud Accountant Staffing - http://accountingpodcast.promo/cas Thomson Reuters - http://accountingpodcast.promo/taxautomation OnPay - http://accountingpodcast.promo/onpay Savant Labs - http://accountingpodcast.promo/savant Chapters (00:00) - TAP 503 (02:47) - Intuit earnings overview (03:52) - Meet Hector Garcia (04:40) - Intuit stock and AI fears (07:57) - TurboTax pricing pressure (11:34) - TurboTax Live strategy shift (16:12) - TurboTax Live vs firms (19:47) - AI plus human bridge (22:13) - QuickBooks Free and Light (25:54) - Thomson Reuters builds LLM (30:29) - Trust security and ownership (34:16) - Vertical models disrupt giants (35:18) - Copilot partnership pitch (36:51) - Bulk AI Adoption (38:59) - Rillet Unicorn News (39:21) - Workday Buyout Math…

People in this episode

Hosts: Blake Oliver, David Leary

Guest: Hector Garcia

Topics covered

Keywords

Sponsors

Cloud Accountant Staffing, Thomson Reuters, OnPay, Savant Labs

Mentioned in this episode

Organizations: Intuit, TurboTax, QuickBooks, Thomson Reuters, Rillet

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