You Don’t Have a Strategy Problem. You Have an Identity Problem.

You Don’t Have a Strategy Problem. You Have an Identity Problem.

From The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman. by Yuliana Francie

April 13, 2026 · 19 min

About this episode

Yuliana Francie discusses how identity, rather than strategy, is the key issue for high-performing women in business.

You’ve done the courses. You’ve followed the strategies. You’ve refined, optimised, and executed. So why does it still feel… off? In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy. After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau: It’s not strategy. It’s identity. This episode explores: Why strategy is no longer your bottleneck &nbs...

People in this episode

Host: Yuliana Francie

Topics covered

  • business growth
  • identity
  • strategy
  • high-performing women
  • personal development

Keywords

  • identity problem
  • business strategy
  • women in business
  • personal growth
  • corporate strategist

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