About this episode

The episode features a conversation with Alejandro Warren Patterson about the rebirth of Tesoro Azul and its cultural connections.

In this episode of The Agave Social Club Podcast, I sit down with Alejandro Warren Patterson of Tesoro Azul to explore the story behind the brand's rebirth and the vision driving its future. After spending several days with the Tesoro Azul team in both Michoacán and Jalisco, I had the opportunity to learn firsthand about the people, places, and traditions that have shaped the brand. Our conversation covers the deep connection Tesoro Azul has to Michoacán, the role legendary artist Marco Anton...

People in this episode

Host: Doug Price

Guest: Alejandro Warren Patterson

Topics covered

• agave
• tequila
• brand story
• Michoacán
• Jalisco
• traditions
• art

Keywords

• Tesoro Azul
• Michoacán
• Jalisco
• agave spirits
• brand vision
• art
• tradition

Mentioned in this episode

Organizations: Tesoro Azul

Places: Michoacán, Jalisco

More episodes of The Agave Social Club

• The Legacy of Caballito Cerrero with Javier Jimenez · July 16, 2026 · 1h 14m
• The Magic of Michoacan with Tesoro Azul and Jose Monroy Garcia Part 2 · July 2, 2026 · 28 min

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