About this episode

JuanMa Trujillo shares his family's legacy in the agave industry and how it influences his approach to tequila production.

In this episode of Agave Social Club, we sit down with JuanMa Trujillo, founder of Tequila Trujillo, to explore a story that starts long before tequila ever entered the picture. Coming from a family deeply rooted in the agave industry through agave nectar production, JuanMa brings a unique perspective to tequila—one that’s grounded in raw material, farming relationships, and a deep respect for the plant itself. We dive into how that background shaped his approach to building Tequila Trujillo,...

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