Legacy in Every Drop: The Story of Tequila Trujillo with JuanMa Trujillo

About this episode

JuanMa Trujillo shares his family's legacy in the agave industry and how it influences his approach to tequila production.

In this episode of Agave Social Club, we sit down with JuanMa Trujillo, founder of Tequila Trujillo, to explore a story that starts long before tequila ever entered the picture. Coming from a family deeply rooted in the agave industry through agave nectar production, JuanMa brings a unique perspective to tequila—one that’s grounded in raw material, farming relationships, and a deep respect for the plant itself. We dive into how that background shaped his approach to building Tequila Trujillo,...

People in this episode

Host: Doug Price

Guest: JuanMa Trujillo

Topics covered

• tequila
• agave industry
• family legacy
• farming relationships
• raw material

Keywords

• tequila
• agave
• Tequila Trujillo
• JuanMa Trujillo
• agave nectar
• farming
• legacy

Mentioned in this episode

Organizations: Tequila Trujillo

More episodes of The Agave Social Club

• The Legacy of PATRÓN Tequila + The Story Behind PATRÓN 100 · June 3, 2026 · 45 min
• The Master Distiller Behind Dos Hombres Tequila | Julio Cova’s 40-Year Journey · May 20, 2026 · 54 min
• Outlaws & Origins: Building El Bandido Yankee Tequila with Allie Morris · May 6, 2026 · 41 min
• No Additives, No Gimmicks: Point Blank Tequila Explained · April 8, 2026 · 1h 2m
• Building Tequila Rimari: Passion, Persistence, and Purpose with Dheeraj Naidu · March 25, 2026 · 53 min
• Behind the Distillery Switch: Steve Vera on the Next Chapter of El Gran Legado · March 11, 2026 · 53 min