About this episode

Allie Morris discusses the challenges and strategies of building the El Bandido Yankee Tequila brand in a competitive market.

In this episode, we sit down with Allie Morris, Chief Marketing Officer of El Bandido Yankee Tequila—a brand that’s been making serious noise by blending authentic production methods with bold, modern storytelling. Allie takes us inside what it really means to build a tequila brand in today’s crowded market. From honoring traditional processes at a historic distillery to shaping a voice that resonates with a new generation of drinkers, she shares how El Bandido Yankee is carving out its ident...

People in this episode

Host: Doug Price

Guest: Allie Morris

Topics covered

• tequila brand building
• marketing
• traditional production methods
• modern storytelling
• drinkers engagement

Keywords

• tequila
• El Bandido Yankee
• Allie Morris
• marketing
• distillery
• brand building
• storytelling

Mentioned in this episode

Organizations: El Bandido Yankee Tequila, El Bandido Yankee

Places: historic distillery

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