How to Build an Anti-Fragile Agency, With Brent Weaver

How to Build an Anti-Fragile Agency, With Brent Weaver

From The Agency Profit Podcast by Parakeeto, Marcel Petitpas

March 11, 2026 · 41 min · Episode 219

About this episode

Marcel Petitpas interviews Brent Weaver about building an anti-fragile agency that thrives amidst disruption.

About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Brent Weaver, founder of UGURUS and now CEO of E2M Solutions, to unpack a timely idea for agency owners staring down constant disruption, how to build a business that gets stronger when things change. Brent shares his journey from selling UGURUS to stepping into the CEO seat at one of the world’s largest white-label agency partners, then breaks down “anti-fragility” in plain terms, reducing single points of failure, protecting margin, and making smart bets on what never stops mattering to clients: speed, cost, and quality (plus certainty). They also get tactical on AI, why most teams chase shiny tools instead of solving real constraints, and how “AI audits” can reveal where automation will actually move the needle, from sales and proposals to onboarding and client reporting. If you want a practical lens for deciding where to invest next, and how to stay in the game long enough to win, this conversation delivers a grounded roadmap.

People in this episode

Host: Marcel Petitpas

Guest: Brent Weaver

Topics covered

  • anti-fragility
  • agency management
  • business strategy
  • AI in business
  • client relations

Keywords

  • anti-fragility
  • agency owners
  • AI audits
  • business strategy
  • client needs

Mentioned in this episode

Organizations: UGURUS, E2M Solutions, white-label agency partners

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