Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works

Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works

From The Agri-Tourist, My Journey Back to Agriculture by Jennifer Ross

April 6, 2026 · 51 min · Season 2 · Episode 93

About this episode

Janice Wright discusses her unique approach to farm marketing while embodying authenticity and boldness.

Send us Fan Mail When I sat down to talk with Janice Wright of Rooted in NC, I knew it was going to be a fun conversation — anyone who shows up to farms in rhinestone boots is clearly not afraid to stand out. And honestly, those glittery boots are more than just a fashion statement. They’re symbolic of exactly who she is: bold, authentic, grounded in agriculture, but bringing her full personality into spaces that don’t always expect it. She’s proof that you can walk through mud and still spar...

People in this episode

Host: Jennifer Ross

Guest: Janice Wright

Topics covered

  • farm marketing
  • agriculture
  • entrepreneurship
  • authenticity
  • personal branding

Keywords

  • farm marketing
  • agriculture
  • Janice Wright
  • Rooted in NC
  • entrepreneurship
  • authenticity
  • glitter boots

Mentioned in this episode

Organizations: Rooted in NC

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