About this episode

John Hetherington discusses the transformative impact of AI on customer experience and the future of AI-driven workflows.

**AI for Sales Podcast: Unlocking Customer Expectations and Human Trust with John Hetherington**Join us in this episode as John Hetherington, AI strategist and technology leader from Calgary, shares insights into how AI is transforming customer experience, the importance of human touch, and the future of AI-driven workflows. Discover practical advice on balancing automation with personal interactions and learn about emerging AI tools shaping sales strategies. Main topics include: How AI elevates customer expectations and enhances experiences The role of personal storytelling and individualism in sales success Using AI to streamline processes and identify new opportunities Addressing misconceptions and ethical considerations of AI Balancing automation with human relationship building The future of agentic AI and workflow management tools Developing skills for prompt engineering and AI mastery Timestamps: 00:00 - Welcome & introduction to John Hetherington and AI for Sales 00:29 - John's background: from UK to helping CFOs and CIOs accelerate growth 01:33 - The journey of sales roles from BDR to leadership 02:47 - Impact of AI on customer experience and expectations 03:29 - Raising…

People in this episode

Host: Chad Burmeister

Guest: John Hetherington

Topics covered

• agentic AI
• workflow management tools
• customer experience
• automation
• personal interactions
• AI tools
• sales strategies

Keywords

• AI
• customer expectations
• human trust
• workflow management
• automation
• sales success
• ethical considerations
• prompt engineering

Mentioned in this episode

Organizations: AI for Sales Podcast

Places: Calgary

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