About this episode

Liam Lawson interviews Charlie Hills about his strategies for going viral on social media platforms using AI and content creation techniques.

22,000 LinkedIn followers to over 210,000 in just over a year. Charlie Hills did not get there by luck. He got there by reverse engineering what already works, posting with intention every single day, and building systems with AI that most people have not even heard of yet. In this second appearance on The AI Why, Liam Lawson sits down with Charlie Hills to break down exactly how he goes viral across LinkedIn, Instagram, and TikTok, what his full content creation process looks like with Claude, and why he just launched a SaaS tool built entirely from his own workflows inside Claude Code. Stories Covered This Week: The pre-validated content strategy that got Charlie 11 million views on his first Instagram reel The CHEF framework for creating content that does not sound like AI wrote it How Charlie uses Appify, Claude Code and Gemini together to reverse engineer viral content Why organic reach on LinkedIn is dying and what to do about it Claude Code for infographics, carousels, and eventually video editing from the terminal Vislo, the branded infographic SaaS tool Charlie just launched in public beta Pattern interrupts, B-roll clarity and what actually stops the scroll on Instagram…

People in this episode

Host: Liam Lawson

Guest: Charlie Hills

Topics covered

• viral content strategy
• social media growth
• AI in content creation
• LinkedIn strategies
• Instagram reels
• SaaS tools

Keywords

• viral content
• social media strategy
• AI tools
• content creation
• LinkedIn growth
• Instagram
• TikTok
• SaaS

Mentioned in this episode

Organizations: LinkedIn, Instagram, TikTok, Claude, Claude Code, Appify, Gemini, Vislo

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