About this episode

The episode explores the reasons behind the rise and fall of Crystal Pepsi, discussing marketing decisions and consumer perceptions.

Who’s to blame for the rise and fall of Crystal Pepsi? This week, The Alarmist (Rebecca Delgado Smith) finds out who’s to blame for the 90’s soda flop, Crystal Pepsi. Clear in color and not quite Pepsi in flavor, this short lived fad still lives on in the hearts and minds of a particular generation. Billed as a lighter tasting healthy-ish version of regular Pepsi-cola, were the Executives at Pepsi-Cola chasing the diet fads of the time? Perhaps rushing the product to market in time for the Superbowl without sufficient testing is to blame. And who knew sunlight could have such a profound effect on the taste of clear soda?! Fact Checker Faryn Einhorn and Producer Clayton Early join the conversation. Join our Patreon! Tell us who you think is to blame at http://thealarmistpodcast.com Email us at thealarmistpodcast@gmail.com Follow us on Instagram @thealarmistpodcast Follow us on TikTok @thealarmistpodcast Support this show http://supporter.acast.com/alarmist . Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Rebecca Delgado Smith

Guests: Faryn Einhorn, Clayton Early

Topics covered

• soda history
• 90s culture
• marketing failures
• product testing
• consumer trends

Keywords

• Crystal Pepsi
• Pepsi-Cola
• 90s soda
• marketing
• taste testing
• consumer behavior
• Superbowl

Mentioned in this episode

Organizations: Pepsi-Cola

Products: Crystal Pepsi

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