New Data Confirms That Incremental Attribution Outperforms Standard Attribution On Meta Ads - Olivia Kory

New Data Confirms That Incremental Attribution Outperforms Standard Attribution On Meta Ads - Olivia Kory

August 10, 2026 · 1h 12m

About this episode

Olivia Kory discusses the advantages of incremental attribution over standard attribution in Meta ads.

Olivia Kory is the CMO of Haus Analytics. Learn more about Haus at https://haus.io . Link to Haus Incremental Attribution blog post: https://www.haus.io/blog/is-metas-incremental-attribution-outperforming-standard-attribution-what-the-data-shows My episode about incremental attribution for my clients: https://youtu.be/tNQO3pyLtA4 FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl . Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af .

People in this episode

Host: Andrew Faris

Guest: Olivia Kory

Sponsors

Intelligems, More Staffing

Mentioned in this episode

Organizations: Haus Analytics, AJF Growth, Meta

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