Allan Peters' Logo Design Process Every Graphic Designer Should Know

Allan Peters' Logo Design Process Every Graphic Designer Should Know

August 4, 2026 · 48 min

About this episode

Allan Peters discusses the essential processes and principles behind effective logo design.

Most graphic designers think great logos come from talent. Allan Peters would tell you they're wrong. In this episode of The Angry Designer Podcast, live at Creative South, we sit down with one of the world's most respected logo designers to unpack the process, mindset, and principles behind designing logos that stand the test of time. From sketching hundreds of ideas to why he still presents multiple logo concepts, Allan shares the thinking that has helped shape award-winning identities and...

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