When Mass Outrage is Cheap: TC Origins of Cancel Culture

When Mass Outrage is Cheap: TC Origins of Cancel Culture

July 14, 2026 · 27 min

About this episode

The episode explores the origins of cancel culture through the lens of transaction costs and social media's role in amplifying outrage.

Send us Fan Mail We trace a straight line from a 1697 blasphemy execution to modern cancel culture by focusing on one variable: the cost of turning speech into coordinated punishment. We break down how social media creates common knowledge at near-zero cost, making outrage faster, bigger, and harder to control. • Thomas Aikenhead’s case as a story about information and enforcement costs • Transaction costs as the hidden limiter on persecution and social punishment • The Firs...

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Host: Michael Munger

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