If Nobody Pays Your Price, Build Proof
About this episode
The episode discusses the importance of value over price and when offering free work can be beneficial or detrimental.
Send us Fan Mail Most people don't have a pricing problem. They have a value problem. If your first instinct is to discount, you're training people to buy based on price instead of results. Free work can build trust. But if you keep giving away what works, don't be surprised when people stop valuing it. In this episode, we break down when free is smart, when it's self-sabotage, and why authority beats discounts every time. What's one thing you've stopped discounting? Accountability is leverag...
People in this episode
Host: Anthony Amen
Topics covered
- pricing strategy
- value perception
- discounting
- authority
- trust building
Keywords
- pricing problem
- value problem
- discounting
- free work
- authority
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