
How digital systems make business easier
From The Art of Digitalisation by E-Estonia Briefing Centre
December 18, 2025 · 45 min · Season 5 · Episode 12
About this episode
The episode explores how digital systems simplify business operations in a digital society, featuring insights from entrepreneur Ivar Merilo.
In this episode, we examine what truly makes it easy to start, run, and scale a business in a digital society. Ivar Merilo, serial entrepreneur and founder of Waybiller, explains how removing paper-based workflows and designing systems around shared data can eliminate entire layers of unnecessary work. He discusses why Estonia’s digital state and public–private cooperation create a uniquely supportive environment for innovation, what still needs to change in public procurement, and how AI is ...
People in this episode
Guest: Ivar Merilo
Topics covered
- digital systems
- business
- innovation
- public-private cooperation
- AI
- digital society
Keywords
- digitalisation
- business efficiency
- paperless workflows
- shared data
- public procurement
- AI
Mentioned in this episode
Organizations: Waybiller
Places: Estonia
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