How digital systems make business easier

How digital systems make business easier

December 18, 2025 · 45 min · Season 5 · Episode 12

About this episode

The episode explores how digital systems simplify business operations in a digital society, featuring insights from entrepreneur Ivar Merilo.

In this episode, we examine what truly makes it easy to start, run, and scale a business in a digital society. Ivar Merilo, serial entrepreneur and founder of Waybiller, explains how removing paper-based workflows and designing systems around shared data can eliminate entire layers of unnecessary work. He discusses why Estonia’s digital state and public–private cooperation create a uniquely supportive environment for innovation, what still needs to change in public procurement, and how AI is ...

People in this episode

Guest: Ivar Merilo

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Mentioned in this episode

Organizations: Waybiller

Places: Estonia

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