Salzburg's Actual Soccer Club: The Austria Will Outlast You All - Even Red Bull

About this episode

The episode explores the commercialization of Austria Salzburg and its impact on soccer history and community.

This story is a journey to one of the original sins of commercialization in modern global football - the 2005 takeover of Austria Salzburg, a former Austrian champion, UEFA cup finalist and Champions League participant by a well known energy drink company that is now active in soccer around the globe, and its subsequent attempt to erase 72 years of footballing history. But more importantly, it’s a journey to soccer’s original grace as well: community, persistence, humility, euphoria, belongin...

People in this episode

Host: Philipp Gollner

Topics covered

• commercialization in football
• soccer history
• community in sports
• persistence in soccer
• cultural impact of soccer

Keywords

• Austria Salzburg
• Red Bull
• soccer history
• 2005 takeover
• community
• commercialization
• Champions League

Mentioned in this episode

Organizations: Austria Salzburg, Red Bull

Books & works: UEFA cup, Champions League

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