
The episode explores the commercialization of Austria Salzburg and its impact on soccer history and community.
This story is a journey to one of the original sins of commercialization in modern global football - the 2005 takeover of Austria Salzburg, a former Austrian champion, UEFA cup finalist and Champions League participant by a well known energy drink company that is now active in soccer around the globe, and its subsequent attempt to erase 72 years of footballing history. But more importantly, it’s a journey to soccer’s original grace as well: community, persistence, humility, euphoria, belongin...
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