About this episode

Liz Peuster discusses the role of AI in enhancing member experiences and employee development in associations.

Liz Peuster, Chief Communications Officer at the South Carolina Association of CPAs and founder of LP Innovates, joins The Association Podcast for a conversation that goes far beyond AI hype. Liz shares her career journey through the association world, why storytelling is at the heart of member value, and how associations can use AI to create better member experiences while developing, not replacing, their staff. From building custom AI assistants that coach employees into stronger writers to...

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