About this episode

Art advisor Erica Samuels discusses the intricacies of art advising with Josh Baer at Art Basel.

Art advisor Erica Samuels joins Josh Baer on the floor at Art Basel for a candid conversation about how the best advisors actually work — from building client PDFs and curating "mini collections" to navigating conflicts when two clients want the same piece. They dig into the difference between buying with your eyes versus your ears, the debate over storytelling as a sales tool, fee structures (retainer vs. commission vs. combination), and the ethics of working only with sellers who control the picture. Plus: a spirited round of "top five living American artists," starter art, and why there's always more art — but maybe not always more great art.This episode of The Baer Faxt Live was recorded on Wednesday June 17th, 2026. This edition of The Baer Faxt Live is sponsored by Manuela New York by ArtFarm, a neighborhood restaurant and bar in the heart of SoHo which celebrates the best of New York’s seasonal produce and has art at its heart. For more information, visit manuela-nyc.com .

People in this episode

Host: Josh Baer

Guest: Erica Samuels

Topics covered

• art advising
• Art Basel
• client relationships
• sales strategies
• ethics in art
• American artists

Keywords

• art advisor
• client PDFs
• mini collections
• fee structures
• top American artists

Sponsors

Manuela New York by ArtFarm

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