About this episode

The episode explores the challenges and strategies of building a successful luggage brand in India, featuring insights from the founders of Nasher Miles.

Everyone thinks luggage is a simple business… until they try building one. So how did Nasher Miles build a ₹150 Cr brand in one of the toughest consumer categories in India? In this episode of Khul Ke Scale, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company) sits down with Lokesh Daga (Co-Founder & CEO, Nasher Miles) and Shruti K. Daga (Co-Founder, Nasher Miles) along with Revant Bhate (CEO, Mosaic Wellness) to unpack what it really takes to build in a market dominated by VIP, Safari, Samsonite and now Mokobara. From scaling to ₹150 Cr revenue, raising ₹37 Cr from 70 angel investors after Shark Tank, building a luggage brand in a low-repeat category, depending heavily on marketplaces, competing with VIP, Safari, Samsonite and Mokobara, to figuring out offline retail, EBOs, branding, profitability and Made-in-India manufacturing… this conversation goes deep into the realities of modern consumer brands in India. This episode covers: How Nasher Miles scaled through Amazon & marketplaces D2C vs marketplaces vs offline retail EBO economics & retail expansion Competing against legacy giants like VIP & Samsonite Why colour became Nasher Miles’ biggest…

People in this episode

Host: Shantanu Deshpande

Guests: Lokesh Daga, Shruti K. Daga, Revant Bhate

Topics covered

• brand building
• consumer goods
• marketplaces
• retail expansion
• entrepreneurship
• D2C
• competition

Keywords

• luggage
• brand building
• consumer brands
• marketplaces
• retail
• D2C
• angel investors
• Shark Tank
• Made-in-India

Mentioned in this episode

Organizations: Bombay Shaving Company, Nasher Miles, VIP, Safari, Samsonite, Mokobara

Places: India

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