Scaling a Fashion Brand Profitably: Finding PMF & Making Data-Driven Decisions
About this episode
The episode discusses the challenges and strategies of building a profitable fashion brand in the modern market.
This episode explores the realities of building a modern apparel brand from zero. Sanya and Adit, founders of Cove & Lane, are building a modern, quiet luxury clothing brand for ambitious professionals. Timeless pieces designed for people moving from boardrooms to social evenings. They join experts, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company), along with industry leaders Shiv Shivakumar (Operating Partner, Advent | Ex-SVP, Nokia | Ex-CEO (India), PepsiCo) and Toshan Tamhane (Ex-McKinsey Senior Partner | Global Chief Operating Officer, UPL) for a sharp conversation on what it really takes to build a consumer brand. From repeat purchases and referrals to customer psychology and status signalling, the panel breaks down how founders can identify what is actually working. They also unpack a critical founder dilemma: Should early startups prioritise growth or profitability? Problems we solve in this episode: • How do you measure product-market fit in a D2C fashion brand? • How should founders use data when the sample size is small? • When scaling a startup, how do you balance growth and profitability? If you're building a D2C brand, consumer startup, or fashion…
People in this episode
Host: Shantanu Deshpande
Guests: Sanya, Adit, Shiv Shivakumar, Toshan Tamhane
Topics covered
- scaling fashion brands
- product-market fit
- data-driven decisions
- growth vs profitability
- consumer psychology
- D2C strategies
Keywords
- fashion brand
- profitability
- scaling
- D2C
- consumer brand
- data analysis
- founder challenges
Mentioned in this episode
Organizations: Cove & Lane, Bombay Shaving Company, Advent, Nokia, PepsiCo, McKinsey, UPL
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