🍨 “Creamaxxing” — David’s CEO on ice cream. Coors Banquet’s beer pop. AI’s sticker shock. +Spelling Bee $$$

🍨 “Creamaxxing” — David’s CEO on ice cream. Coors Banquet’s beer pop. AI’s sticker shock. +Spelling Bee $$$

June 1, 2026 · 25 min

About this episode

The episode features an interview with Peter Rahal discussing the launch of David Protein's ice cream and insights on beer sales and AI trends.

Grab your Tickets to the IPO Tour: Our In-Person Offering San Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BD Boston 10/14 (21+): https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets Coors Banquet beer sales surged 31%... cause CowboyCore beats Gen Z Sobriety. Everyone’s getting AI Sticker Shock… Tokenmaxxing is officially over. We were right: David Protein is launching ice cream *today*... so Founder Peter Rahal joined the show to reveal if he paid Bella Hadid to eat it. Plus, the one business word that wins the Scripps National Spelling Bee is… Bro******tine. $TAP $DELL $SWOL NEWSLETTER: https://tboypod.com/newsletter   OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ NEW LISTENERS Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6 GET ON THE POD:  Submit a shoutout or fact…

People in this episode

Hosts: Nick, Jack

Guest: Peter Rahal

Topics covered

Keywords

Mentioned in this episode

Organizations: Coors Banquet

Products: David Protein, ice cream, beer pop

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