🎾 “Shhhhhh” — US Open’s Influencer issue. Open Rogue AI. Hershey’s S’Mores bet. +Burning (Old) Man

🎾 “Shhhhhh” — US Open’s Influencer issue. Open Rogue AI. Hershey’s S’Mores bet. +Burning (Old) Man

September 8, 2026 ¡ 22 min

About this episode

The episode discusses the US Open's influencer issue, a criminal AI conspiracy involving OpenAI, Hershey's S'Mores business strategy, and the transformation of Burning Man into a retirement community for elder Millennials.

US Open has an influencer problem/opportunity… cause to get reach, you gotta give up control. The Hugging Face hack by OpenAI reads like a Hollywood movie… It’s a criminal AI conspiracy. Hershey’s doesn’t own the “S’More”, but it’s making $250M on it… because Hershey let go. Plus, Burning Man is now Burning Old Man… It’s now an elder Millennial retirement community. $HSY $OURA $MSFT Grab your Tickets to the IPO Tour: Our In-Person Offering San Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BD Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets NEWSLETTER: https://tboypod.com/newsletter   OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ NEW LISTENERS Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6 GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts &nbsp…

People in this episode

Hosts: Nick, Jack

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Mentioned in this episode

Organizations: US Open, OpenAI, Hershey, Hugging Face

Places: San Francisco, Boston, Seattle

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