About this episode

The episode discusses NYC's pied-a-terre tax, Goop's successful ghost kitchen, Gatorade's marketing shift, and consumer spending habits of remote workers.

NYC’s pied-a-terre tax, NJ Transit’s World Cup surge pricing… Both inspired by John Dutton. The most successful ghost kitchen? It’s Goop… Gwyneth’s miso bowls make $9M/store. Gatorade is pivoting from athletes to anyone, Michael Jordan to Michael Scott… cause LiquidIV stole their market. Plus, the worst shoppers? Work-From-Home Dudes… Their grocery bills are 5% higher. $PEP $NKE $UBER NEWSLETTER: https://tboypod.com/newsletter   OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ NEW LISTENERS Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6 GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts   SOCIALS: Instagram: https://www.instagram.com/tboypod  TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod   Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/ Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/ Anything else…

People in this episode

Hosts: Jack Crivici-Kramer, Nick Martell

Topics covered

• NYC tax
• ghost kitchens
• Gatorade marketing
• consumer behavior
• business news

Keywords

• pied-a-terre tax
• ghost kitchen
• Gatorade
• consumer spending
• business news

Mentioned in this episode

Organizations: Goop, Gatorade, LiquidIV, PEP, NKE, UBER

Books & works: The Best Idea Yet

Places: NYC, NJ, World Cup

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