About this episode

The episode discusses the shift in marketing towards AI-first strategies with guest Lynn Ward.

We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building right now to protect conversions, reduce bottlenecks, and stay visible as web traffic and SEO change. • search behavior shifting as ChatGPT and other LLMs absorb intent • speed as the new moat for agencies and operators • why agency pricing based on headcount starts to fail • p...

People in this episode

Host: Matthew Bertram

Guest: Lynn Ward

Topics covered

• AI in marketing
• agency strategies
• search behavior
• conversion optimization
• SEO changes

Keywords

• AI-first agency
• marketing shift
• search behavior
• ChatGPT
• SEO
• conversion
• bottlenecks

Mentioned in this episode

Organizations: AI-first agencies

Products: ChatGPT

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