
Jackson Erminio discusses the challenges and strategies of building a skill-based gaming startup, Spina, focusing on liquidity and marketplace dynamics.
Ep. 216 features Jackson Erminio, Founder of Spina, joining Jesse Learmonth to discuss building a skill-based gaming startup, solving the liquidity challenge, and creating a marketplace where players can compete head-to-head in games they already know and love. Hear them discuss: How Jackson went from selling sneakers and running a marketing agency to founding Spina, a real-money skill gaming platform built around familiar games like Connect 4, 8-Ball Pool, and Tic-Tac-Toe Why Spina pivoted from betting on anything between friends to live, head-to-head skill games with matchmaking and optional voice chat The startup's dual go-to-market strategy, combining a direct-to-consumer app with B2B partnerships for casinos, gaming platforms, and influencers The liquidity challenge facing all multiplayer gaming marketplaces and the creative tactics Spina is using to ensure players can find opponents quickly Early traction metrics, including strong repeat-play rates, growing organic app downloads, and surprising demand for Connect 4 compared to other games Partnerships with companies like BetOpenly and Hub88, plus opportunities to power custom gaming experiences for influencers and content…
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