Episode #1075: Michael Sims

About this episode

Michael Sims discusses his journey from a college passion project to a successful watchmaking business.

The guys discuss how a passion project that started in a college apartment grew into a successful business in the competitive watch industry. Michael shares how he taught himself the art of watchmaking from the ground up, the challenges of building a brand, and the lessons learned along the way. They also dive into the evolving watch market, how Hook and Gaff is thinking outside the box to stand out in the outdoor and lifestyle watch space, and what separates their brand from other watch companies targeting hunters, fishermen, and outdoor enthusiasts.

People in this episode

Hosts: Andy Shaver, Jeff Stanfield

Guest: Michael Sims

Topics covered

• watchmaking
• entrepreneurship
• outdoor lifestyle
• branding
• market trends

Keywords

• watchmaking
• entrepreneurship
• Hook and Gaff
• outdoor watches
• branding challenges

Mentioned in this episode

Organizations: Hook and Gaff, watch industry

More episodes of The Big Honker Podcast

• 🚨 DID YOU KNOW? 🚨Trade Secrets & Patents · June 12, 2026 · 18 min
• Public Land - Kentucky - Noah Caraway · June 12, 2026 · 47 min
• Episode #1086: World on Fire pt. 27 · June 11, 2026 · 1h 38m
• Episode #1085: Branndon Stewart · June 10, 2026 · 1h 21m
• Episode #1084: Dawson Yates · June 9, 2026 · 1h 30m
• 🚨 DID YOU KNOW? 🚨Oldest Man at Normandy · June 5, 2026 · 19 min