S5 Ep100: Amy Liu on Building Tower 28 Beauty After 40 and The Mindset Female Entrepreneurs Need to Weather The Storm
About this episode
Amy Liu discusses her journey in the beauty industry and the creation of Tower 28 Beauty, focusing on the needs of sensitive skin and the mindset required for female entrepreneurs.
Amy Liu is Founder and CEO of best-selling sensitive skin-friendly beauty brand Tower 28. After graduating from the University of California San Diego, Amy got her MBA in marketing and entrepreneurship from the University of Southern California. She led a successful 20+ year career as a beauty executive, building some of the fastest-growing prestige brands including Smashbox, Kate Somerville, and Josie Maran Cosmetics. But as a longtime eczema sufferer, she couldn’t enjoy the best part of working in beauty: trying out all the products! She saw this challenge as an opportunity, and so in 2019, Amy launched Tower 28: a beauty company designed to be a safe space for sensitive skin. Tower 28’s award-winning SOS skincare line is the first to earn seals of approval from the National Psoriasis Foundation, National Rosacea Society, and National Eczema Association— a testament to its commitment to skin-safe, effective formulations. It’s also the only beauty brand to 100% adhere to the National Eczema Association’s Ingredient Guidelines across all skincare and color products, ensuring the entire line is free of every known skin irritant. Follow Amy Liu here Follow Tower 28 Beauty here Shop…
Sponsors
Tower 28 Beauty
More episodes of The Big Move
- S5 Ep104: Katia Pryce - CEO & Founder of Dancebody on Celebrating the Small Victories in Postpartum, Filling Your Own Cup, and Movement as Medicine
- S5 Ep102: Tanya Taylor, Fashion Designer & Amy Guzzi, Style Creator LIVE on Building in Fashion in Their 20’s to Now Evolving and Sustaining in Motherhood
- S5 Ep101: Shamini Rajarethnam, CEO Rationale Skincare on The Quiet Power in Backing Yourself
- S5 Ep99: Jeanelle Teves - Chief Commercial Officer of Bugaboo on How Parenthood Made her Laser-focused in Career and Creating Content Through a Strategic Lens
- S5 Ep98: Ronit Menashe and Vida Delrahim - Co-founders of WeNatal & Former Nike Execs on Launching a Prenatal Brand with Intention and Why Couples Should Invest in Trimester Zero
- S5 Ep97: Lindsi Lane LIVE at Cami NYC - Former Stylist turned Fashion Creator on Making Moves from NYC to the Suburbs, Holding Healthy Boundaries, and Rediscovering Yourself in Motherhood
Explore listener stats, chart rankings, contacts and more on the The Big Move podcast page.