About this episode

Jack and Simon discuss the deceptive marketing tactics used by bike companies and recent industry news.

Thanks to Feedback Sports for sponsoring this video https://feedbacksports.com/ This week on the BikeRadar podcast, Jack and Simon are back to discuss all the tricks bike companies use to make their wares as juicy and exciting as possible. From the secrets behind how a bike’s weight is determined, to unsubstantiated performance claims and downright lies about a product’s specs, they pull back the curtain and reveal all. We also discuss the two recently bikes from Specialized, and whether they might be the long awaited Tarmac SL9 and an updated Crux. Plus, with an eye on bikes a few more of us can actually afford, they discuss Canyon’s latest Grizl AL gravel bike. We finish with the sad news that Niner bikes laid off all employees, according to reporting by James Huang, and lament the demise of a brand that Jack once loved. Learn more about your ad choices. Visit podcastchoices.com/adchoices

People in this episode

Hosts: Jack, Simon

Topics covered

• bike industry
• marketing tactics
• product specifications
• gravel bikes
• company layoffs

Keywords

• bike companies
• performance claims
• weight determination
• Tarmac SL9
• Grizl AL
• Niner bikes
• Canyon
• Specialized

Sponsors

Feedback Sports

Mentioned in this episode

Organizations: Specialized, Canyon, Niner

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