About this episode

Brandon interviews Michael Diederich about his journey from Microsoft to transforming Snorkel Hot Tubs into a Bitcoin-native business.

In this episode, Brandon sits down with Michael Diederich , the owner of Snorkel Hot Tubs , to discuss his transition from a corporate career at Microsoft to running a physical business rooted in craftsmanship and Bitcoin. Michael shares the story of how he found Snorkel (a company founded in 1979), why he cashed out his retirement to buy it, and how he is slowly transforming a legacy brand into a Bitcoin-native business. In this episode, we cover: The "Snorkel" Story: How a wood-fired hot tub company from 1979 became a cult classic (and was featured on Hot Tub Time Machine ). Escaping the Matrix: Why Michael left a comfortable job at Microsoft to find something "real." Bitcoin Integration: How he is modernizing a business that was stuck in the 90s, from updating the ERP to accepting Bitcoin payments. Mining for Heat: The fascinating project to heat Snorkel tubs with Bitcoin miners (partnering with Dane Soja from Hashrate House). The Nostr Connection: How Michael found his tribe on Nostr and why it’s the best place for Bitcoin businesses. The "Wood, Water, and a Match" Philosophy: Why simple, off-grid luxury appeals to the Bitcoin ethos. Whether you are interested in…

Keywords

• Snorkel Hot Tubs
• Bitcoin payments
• mining for heat
• Nostr

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