About this episode

Will Reeves discusses the practical implications of Bitcoin adoption for businesses and the advantages of early integration.

A fast food chain integrated Bitcoin payments in a matter of weeks, and same-store sales went up 10%. That’s not a marketing stunt. That’s the flywheel starting to turn. Will Reeves, CEO of Fold, joins Jordan to break down what Bitcoin adoption actually looks like for businesses right now — and why the companies moving early are building advantages that will be almost impossible to close later. 🇬🇧 Join the UK Bitcoin Business Network here: https://bitcoincollective.co/bbn/ CONTACT JORDAN: X: https://x.com/JayW132 LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/ Email: hello@bitcoincollective.co CONTACT WILL: LinkedIn: https://www.linkedin.com/in/will-reeves/ Website: https://x.com/willreeves TIMESTAMPS 00:00 Intro — Every Business Activity Should Earn You Bitcoin 01:00 What Is Fold and How Does It Work? 06:00 Bitcoin Rewards — Meeting People Where They Are 10:00 Why Most People Get Into Bitcoin Through Skin in the Game 15:00 Will’s Personal Bitcoin Origin Story 20:30 Fold for Business — How It Started 24:00 The Steak and Shake Bitcoin Bonus Programme 28:00 Will Businesses Start Rewarding Customers in Bitcoin? 32:00 Why the Infrastructure Flywheel Is Finally Ready…

People in this episode

Host: Jordan Walker

Guest: Will Reeves

Topics covered

• Bitcoin adoption
• business integration
• payment systems
• customer rewards
• economic impact

Keywords

• Bitcoin
• Fold
• business adoption
• payment integration
• customer rewards

Mentioned in this episode

Organizations: Fold

Places: UK

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