
The episode features an interview with Will Green, CEO of Princess Yachts, discussing the brand's values and craftsmanship.
Princess Yachts is not a brand that sponsors me or I am directly linked to, but my first decent size motor yacht was a Princess, so it has to be said, I have a soft spot for them. (The hint is in MY brand name) But there is more to it than having owned one (and for that matter intending to own another in the future). Their values align with mine. Despite being a luxury brand, they have a humble approach to their clients. They believe the clients know more about the boats than they do and thus they as Will expresses in this interview “we have two ears and one mouth and use them proportionally” listening to what their clients need and responding accordingly. Will and I met for the first time in 2018 when, as a Princess owner visiting the UK, my family and I visited the shipyard – at which they were both generous with their time and open with their tour – allowing us to truly experience where and why these beautiful motoryachts are built. 18,000 Princess Yachts have been built over time and their company is a substantial employer in Plymouth in the UK – with multiple generations working as craftspeople across all of the different build processes – from electrical looms to perfectly…
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