Diving into her own business with Olivia White of Browns International Yacht Brokerage
About this episode
The episode features an interview with Olivia White, discussing her experiences in the yacht brokerage business and the importance of marketing in the industry.
I always say the best "job" you can have is one you create for yourself. I am a perfect example - I offered to help out at the Boat Brokerage at our marina when my kids were now at school and I had some more time on my hands and I have now been part of this amazing Boating Industry since - we sold 300+ boats in 7 years in that brokerage so I kind of get what's involved in brokering boats - and I can tell you it is not nearly as easy or as glamorous as it looks. Climbing under black covers on a stifling hot day, cleaning toilets, cleaning bilges, explaining why the owner needs to spend more money - we get to do it all - but the only bit you invariably see is the showing of the boat as you should see it after we have done all that :) When you go out on a successful sea trial in the fresh air and see the smile on the new owners face though - that's a feeling that makes it all worth while. From doing the negotiations to securing another listing brokerage can be thrilling, frustrating, joyous and disappointing all in one day - which is why it is such an interesting business to be in. Brokerage now though is moving into different times. Social media is now an essential part of the…
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