About this episode

The episode features an interview with Alisdair Martin discussing the future of boating, customer retention, and the role of boat shows.

Welcome back to The Boat Princess Podcast. This episode was recorded when I caught up with Alisdair Martin, now Head of Industry Relations for Boats Group, at IBEX 2025 in Tampa, Florida. Much has changed for Alisdair since we recorded this interview (his title on Linked In for a start), but the conversation is just as relevant today. Alisdair has built an impressive career in the global boating industry and is President of the Marine Marketing of America Association and Vice President of Strategy and Sales at the NMMA too, but as you'll hear, his start in the United States was a little more daunting than most—making his journey to one of the marine industry's most influential leadership roles all the more inspiring. It's a story that's absolutely worth sharing even if a little after it was recorded, and I think you'll really enjoy it. Our conversation goes far beyond boating marketing. We explore some of the biggest opportunities and challenges facing the recreational boating industry today, including how we attract new people into boating and, perhaps even more importantly, how we retain them for years to come. We discuss the evolving role of boat shows, changing consumer…

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