Episode 178: Desiree Martinez and her book, Stop Marketing, Start Belonging.: Real-World Marketing That Builds Loyal Customers Anywhere
About this episode
Desiree Martinez discusses her book 'Stop Marketing, Start Belonging' and shares insights on building loyal customers through effective marketing strategies.
Episode 178: Desiree Martinez and her book, Stop Marketing, Start Belonging.: Real-World Marketing That Builds Loyal Customers Anywhere About Desiree Desiree Martinez has been marketing since Myspace, back when coding your profile was the ultimate flex. With more than 15 years of experience helping small businesses grow, she has built a career turning marketing overwhelm into clarity and connection. As the founder and CEO of The Kast Agency, Desiree helps service-based and community-driven businesses build strategies that actually work in the real world. Known for her straightforward, sassy approach, Desiree has partnered with brands like Adobe, Streamyard, and VidIQ, and has helped thousands of small business owners grow through trust, consistency, and community. When she is not coaching or creating content, Desiree can be found on her Michigan homestead, sipping tea, rolling dice in Dungeons & Dragons, or chasing her next big idea. Stop Marketing, Start Belonging is her guide for building loyal customers and a business people truly care about. Conversation Highlights Desiree shares her path from aspiring animator to digital marketing expert with over 17 years of experience…
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