About this episode

Mark Milutin shares insights from Klaviyo Connect LA, discussing the platform's evolution and its implications for D2C brands.

I've been a Klaviyo partner for over 10 years.Platinum Elite status. On the 2026 Partner Advisory Board.I've seen this platform evolve more than almost anyone. Last week I attended Klaviyo Connect LA — their firstregional event series in years — and I'm breaking downeverything that came out of it. Klaviyo is making a big move. They're not just an emailplatform anymore. They're pushing hard to become thedefinitive B2C CRM — combining marketing, service, andanalytics into one ecosystem. In this episode I'm sharing my honest take on where theplatform is heading, what's actually worth payingattention to, and what it means for D2C brands andretention marketers right now. What we cover:— Klaviyo's three core verticals and where they're placing their biggest bets— Customer Hub and Case Service — what they are and whether they're worth it for your brand— WhatsApp as a retention channel for international audiences— The social integration and how we're using it to drive email and SMS opt-ins for our clients— MCP server integration with Claude for smarter campaign strategy— What the agentic shopping conversation means for e-commerce in 2026 No fluff. Just what I actually took away from the…

People in this episode

Host: Mark Milutin

Topics covered

• Klaviyo updates
• D2C brands
• CRM evolution
• retention marketing
• email marketing
• social integration
• e-commerce strategy

Keywords

• Klaviyo
• D2C
• CRM
• retention marketing
• email marketing
• WhatsApp
• social integration
• e-commerce

Mentioned in this episode

Organizations: Klaviyo, Klaviyo Connect LA, Partner Advisory Board

Products: Customer Hub, Case Service, WhatsApp, MCP server

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